Building a Social Media Impact Platform and Online Branding in Neurosurgery
As social media (#SoMe) has become increasingly integrated into daily life, the importance of developing and maintaining a professional online presence has increased. Although initially designed for enhancing interpersonal and community communications, #SoMe has emerged as a key modality for maintaining engagement with a broad range of audiences critical to the medical field, including subspecialty colleagues in other locations or practice environments, patients and families, advocacy groups, peer-reviewed journals and the scientific community at large. In spite of the robust growth observed in physician spaces across numerous sites, #SoMe utilization among neurosurgeons remains relatively limited, an observation that surgeons attribute to limited time, perceived lack-of-benefit and concerns over personal or professional privacy.
This webinar addresses two key concepts:
- Education regarding the potential professional, educational and service benefits of #SoMe engagement.
- A practical introduction to the core #SoMe platforms.
Additional content provides "How-To" resources on getting started, increasing visibility and engagement online and translating #SoMe status into academic or clinical gains.
Upon completion of this activity, participants should be able to:
- Identify evidence of patient interaction and reception of the neurosurgical online community.
- Use tips on practice building and brand awareness through social media.
- Identify the basics of online digital and social media terms and functions with the major #SoMe platforms and establishing a presence to engage with the neurosurgical community on each platform.
- Illustrate key strategies and techniques for efficiently cultivating a robust #SoMe presence with limited time and resources.
- Identify critical pearls and pitfalls for early success as a neurosurgeon on #SoMe, emphasizing protection of personal and patient privacy.
The AANS designates this enduring material for a maximum of 2.25 AMA PRA Category 1 Credits™.
The opinions expressed in this educational activity are those of the faculty and do not necessarily represent the views of the AANS. This educational activity does not endorse one particular type of instrumentation, nor is it intended to dictate an exclusive course of management. It presents one of numerous recognized methods of clinical practice for consideration by physicians for incorporation into their practices. Variations of practice taking into account the needs of the individual patient, resources, and limitations unique to the institution or type of practice may be appropriate. Disclosure about patient confidentiality, standards of care, or course of management does not imply endorsement or disapproval of products.
Please note: It is recognized that the use of non-FDA approved devices is described in some of the published material, but these techniques are often the standard of care and may be of value to the patients we serve.
As a provider accredited by the Accreditation Council for Continuing Medical Education (ACCME), the AANS must ensure balance, independence, objectivity, and scientific rigor in all of its sponsored educational activities. In accordance with the ACCME’s Standards for Commercial Support, the AANS is required to disclose to the activity audience the relevant financial relationships of the planners, faculty and any other individual in a position to control content of this activity.
Please find the relevant financial relationships disclosed below for all individuals in control of content. All conflicts of interest have been resolved in accordance with ACCME Standards for Commercial Support.
|Joshua B. Bederson, MD, FAANS||Grants/Research Support – Brainlab Other Financial Support – Surgical theater Stock Shareholder (purchased direct) – Surgical theater|
|Pascal Marcel Jabbour, MD, FAANS||Consultant Fees – Medtronic, Microvention Grants/Research Support – Medtronic, Cerenovus|
Planners, faculty and any other individuals in control of content not listed have indicated that they have no relevant financial relationships to disclose for this activity.
James K. Liu, MD, FAANS
Joseph R. Linzey, MD, MS
Faith C. Robertson, MD
Christopher Salvatore Graffeo, MD
The AANS is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians.
The AANS designates this enduring material for a maximum of 2.25 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
This activity was published in 5/19/2020. Credit may be obtained until 5/19/2023.